ADS

Top Banner Advertisement
  • New features to better understand player behavior with Player Analytics.

  • Find success on Google Play: What app developers can learn from games .

  • Using Credentials between your Server and Google Services.

New Post

Rss

Showing posts with label Android. Show all posts
Showing posts with label Android. Show all posts
Wednesday, March 2, 2016
Find success on Google Play: What app developers can learn from games

Find success on Google Play: What app developers can learn from games

Posted by Matteo Vallone, Business Development Manager at Google Play



(As a way to reach more app developers and help them grow successful businesses on Google Play, this post was first published on The Next Web – Ed.)



There is much common ground between freemium apps and games businesses when it comes to achieving success. Users are, however, more used to paying for games than apps, stemming from the history of traditional gaming consoles. Moreover, mobile games are also able to easily offer ‘virtual goods’ across a range of price points to suit every pocket. This means that game developers have had plenty of opportunity to learn about how to improve onboarding, conversion, and ultimately the user Lifetime Value (LTV). So what can app developers learn from game developers? Here are some best practice tips and insights from successful game developers that can be applied to many apps, today.



Drive app success the game developer way:



1. Optimize retention before investing in acquisition


Retention is king, and retention drives conversion. For games developers, retention is the key measure of game quality and whether it appeals to players.



Most game developers will “soft launch” to beta testing communities or test markets. During this phase, the game is tweaked to optimize retention by looking into specific areas, such as tutorial completion, level difficulty and conversion. Developers can then track retention using the Cohorts reports in Google Analytics. Once retention is satisfactory, the developer can go to full launch and start investing in user acquisition.



2. Retain users with step-by-step engagement



The first seven days after install are the most critical for retention: users install several apps to try them, and decide in the first few days which ones they want to keep using. If you can retain for that time span, your app is more likely to become part of the user’s daily routine.



There are some simple ways to progressively build user engagement. It’s important to present a strong story that explains why that app is relevant to the user, while introducing them to key features. Then place features that offer the user value early, so they can be found without much effort.



This is a not a one-size-fit-all. To find the right solution, a developer needs to first make assumptions on what user flows can improve retention and then run A/B tests to validate or correct them. For example, a developer could think that introducing sign-in later in the user flow might improve retention. Also, the developer needs to keep in mind what the key long term engagement metrics are for the individual app (such as photos uploaded or the number of articles read) and measure the impact of the different onboarding flows on those metrics as well.



In general, these principles are good places to start optimizing your onboarding:



  • Look for ways to let the users experience the app straight away, rather than taking them through a long, complex setup.

  • Present “activation moments” — such as registering an account, uploading a video, or finding friend — gradually

  • Start by requiring minimal investment by the user, then ask them for more details as they are needed to use the apps features.

  • Treat permissions as a service for the user. For example, if you want users to register, show them in advance that, by making their experience more personal, they’ll get more value from the app.




In this example, OkCupid tried different onboarding flows and found the most engaging version increased seven-day retention by over 20 percent.



Finally, ensure the user can understand the value of your app before you start asking them to pay. Game developers are particularly good at letting their users try most or all product features for free in in a set number of days or sessions.



A great tool to help analyze how users are engaging (or not) with the app is through the Flow Report in Google Analytics. Using this report, a developer can see how users navigate through the app and where they leave to identify potential roadblocks.



3. Target the right offers at the right users


Understanding different groups of users in-app purchase behavior is the key to devising strategies to encourage them to spend.



Start by identifying groups of users by how they spend and much they are likely to spend. It may be by age group, the channel that brought the install, or in-app behaviour. Use the Segment builder in Google Analytics to identify and define these groups of users. Then, tailor in-app purchase offers to match the segments spending behavior. For example, for segments where multiple users tend to spend more in one go, but spend infrequently, offer them in-app features bundled together.



4. Offer in-app purchases when users are most likely to spend


Users are also more likely to spend, if the purchasing experience is frictionless, and even more so when they can see how the expenditure will add value. So:



  • Present purchase opportunities to users when they’re most likely to need or want it — and explain to the user why it’s relevant.

  • Make purchasing accessible easily from within the app with a minimum number of taps. For example, offer an upgrade button on the footer of relevant screens.




TomTom added a countdown to indicate when the free service runs out (counted in kilometers travelled). The counter includes a button to upgrade offering a one tap in-app purchase.



Like all good game developers, they focus on building good experiences that retain and engage users through constant testing and analytics. First impressions are important, so users need to be able to quickly understand the importance of the app and easily navigate through the onboarding experience. And to start generating revenue, it is important to be thoughtful about how to make in-app purchases actionable.



Watch Matteo’s Playtime 2015 session ‘The rules of games, for apps’ to hear more in-depth insights which app developers can learn from games with best practices and developer examples:





You can also watch the other sessions from Google Playtime 2015 to learn more about tools and best practices which can help you find success with business on Google Play.





























Thursday, February 25, 2016
New tools for ratings & reviews on Google Play to engage and understand your users

New tools for ratings & reviews on Google Play to engage and understand your users

Posted by Fergus Hurley, Product Manager, Google Play




Millions of users rate and review your apps every day on Google Play. From feature requests to technical issues, ratings and reviews offer a wealth of information about what people like and dislike. Since 2013, you’ve been able to reply to reviews on Google Play, giving you a direct communication channel with your most engaged users. You've told us you value having this channel because it helps you iterate on user feedback faster on Android than other platforms. In the last few months, we’ve made a number of improvements in the Google Play Developer Console to help you better analyze and manage ratings and reviews so that you can improve your app experience and boost its rating.



Improvements to ratings and reviews



We recently revamped ratings and reviews with features you can now find on dedicated pages in the Developer Console:





The new ratings page in the Google Play Developer Console




  • See ratings over time: See how your rating changes daily, weekly, and monthly and easily spot any changes when you release a new version of your app.

  • Ratings breakdown: Break down your rating by country, language, device, app version, or Android version.





The new reviews page in the Google Play Developer Console




  • Review highlights: See common themes from what users say in reviews of your app – these are the same highlights that users see on the Play Store. Review highlights are shown when you have a high enough volume of reviews and are updated regularly to reflect the latest user experiences with your app.

  • Device metadata: See certain device data such as RAM, CPU, and screen size so you can more easily identify problems users are mentioning in user reviews and debug such issues.

  • Search review text: Search inside reviews to see what people are saying about a particular topic or keyword.

  • Replies & updates to reviews: When you reply to reviews, the user receives an email. Now, you can also opt-in to be emailed if the user updates their review or rating.



Learn from other developers on how to make the most of ratings and reviews



Photo Editor by Aviary is a photo editing app with a strong focus on simplicity and intuitive use. Ratings and reviews and other Android features allow Aviary to iterate on builds two to three times faster compared to other platforms while being in a regular dialogue with their users.






Glu Mobile is a mobile gaming company known for Racing Rivals, Cooking Dash 2016 and its upcoming Taylor Swift game. Ratings and reviews features help Glu engage their audience, gather feedback, and manage user satisfaction. “Google’s review highlights allow us to see a snapshot of game features users like or dislike at a glance. We monitor review trends, watch out for notifications, and respond to reviews for our games,” says Niccolo de Masi, Glu Mobile CEO. Here are some tips Glu is using to master ratings and reviews in the Developer Console:




  1. Reply to reviews: Reply to user reviews of your game in the Google Play Developer Console. Help them with their issues or let them know that you're considering their feature suggestions. A positive experience could result in the user increasing their rating.
  2. Use search: You can now search within all reviews and apply search filters for rating, language, app version, device and more. Use this feature to find specific user feedback, for example, on new content you’ve added.
  3. Take action: Now, you can be notified when a user answers you or updates their review. You can immediately start working on improvements if you learned about an issue. If the feedback is positive, engage with your community and turn satisfied users into fans.
  4. Analyze over time: Analyze ratings over time to learn more about how user satisfaction improves as you update your game. This allows you to understand if your latest feature update or bug fix results in higher user satisfaction.
  5. Identify key themes: Google Play automatically surfaces review highlights that users are mentioning about your game. This makes it quick for you to analyze reviews and understand user feedback.


We hope these tools help you better engage with your audience and improve your app. Visit the Developer Console Help Center to find out more about seeing and managing ratings and reviews. For more tools and best practices to help you grow a successful business, download The Secrets to App Success on Google Play.







Google’s Launchpad Accelerator successfully takes off. Apply to join the June class.

Google’s Launchpad Accelerator successfully takes off. Apply to join the June class.

Posted by Roy Glasberg Global Lead, Launchpad Program & Accelerator



Last month, 24 promising startups from India, Indonesia, and Brazil came to Silicon Valley to participate in Google’s Launchpad Accelerator, a new program that provides late-stage startups (mobile apps) with mentoring and resources to successfully scale in their local economies.






During the intensive two-week Accelerator kickoff in our Mountain View headquarters, Google engineers from 11 product areas, as well as experts from other companies, were on hand to provide startups with mentorship on how to scale and monetize their apps, and ultimately, build successful businesses. Now back in their home countries, the teams will continue developing their products with the support of up to $50,000 in equity-free funding, six more months of ongoing mentorship, and a breadth of developer tools from the Launchpad Accelerator program.



So far, many startup participants have already seen an immediate impact. Two weeks after attending the kickoff event, Brazilian mobile game developer UpBeat Games was featured on Google Play and saw a 1,000% increase in app installations in Asia, as well as a 200% overall increase in active users, by leveraging analytics to better understand their users.





According to UpBeat Games founder Vinicius Heimbeck, “By working one-on-one with the mentors, we learned that we needed to be a data-driven company. We now have the right analytics tools to measure the results of our efforts and to learn from them to optimize the user experience. This all directly impacted our huge success once we were featured on Google Play.”



eFishery, an Indonesian startup that produces smart automated fish feeders, turned its focus on scaling since attending Launchpad Accelerator. “The mentors gave us great insight about how to build a scalable product and how to engage billions of users,” said co-founder and CEO Gibran Chuzaefah Amsi El Farizy. “We received both technical and practical advice on our business, from building back-end technology to embracing failure with the right mindset.”



Apply now for Launchpad Accelerator
We are also excited to announce the second class for Launchpad Accelerator which will begin in June 2016.



If you are a startup from India, Indonesia, Brazil, or Mexico (a new addition!) and are interested in participating in the next wave, we encourage you to apply here by March 31. We expect to continue adding more countries to the program in the future, so be on the lookout!









Wednesday, February 24, 2016
 Android Support Library 23.2

Android Support Library 23.2

Posted by Ian Lake, Developer Advocate



Android Support Library 23.2


When talking about the Android Support Library, it is important to realize this isn’t one monolithic library, but a whole collection of libraries that seek to provide backward-compatible versions of APIs, as well as offer unique features without requiring the latest platform version. Version 23.2 adds a few new support libraries as well as new features to many of the existing libraries.






Support Vector Drawables and Animated Vector Drawables


Vector drawables allow you to replace multiple png assets with a single vector graphic, defined in XML. While previously limited to Lollipop and higher devices, both VectorDrawable and AnimatedVectorDrawable are now available through two new Support Libraries support-vector-drawable and animated-vector-drawable, respectively.



Android Studio 1.4 introduced limited support for vector drawables by generating pngs at build time. To disable this functionality (and gain the true advantage and space savings of this Support Library), you need to add vectorDrawables.useSupportLibrary = true to your build.gradle file:




 // Gradle Plugin 2.0+  
android {
defaultConfig {
vectorDrawables.useSupportLibrary = true
}
}


You’ll note this new attribute only exists in the version 2.0 of the Gradle Plugin. If you are using Gradle 1.5 you’ll instead use




 // Gradle Plugin 1.5  
android {
defaultConfig {
generatedDensities = []
}

// This is handled for you by the 2.0+ Gradle Plugin
aaptOptions {
additionalParameters "--no-version-vectors"
}
}


You’ll be able to use VectorDrawableCompat back to API 7 and AnimatedVectorDrawableCompat on all API 11 and higher devices. Due to how drawables are loaded by Android, not every place that accepts a drawable id (such as in an XML file) will support loading vector drawables. Thankfully, AppCompat has added a number of features to make it easy to use your new vector drawables.



Firstly, when using AppCompat with ImageView (or subclasses such as ImageButton and FloatingActionButton), you’ll be able to use the new app:srcCompat attribute to reference vector drawables (as well as any other drawable available to android:src):




 <ImageView  
android:layout_width="wrap_content"
android:layout_height="wrap_content"
app:srcCompat="@drawable/ic_add" />



And if you’re changing drawables at runtime, you’ll be able to use the same setImageResource() method as before - no changes there. Using AppCompat and app:srcCompat is the most foolproof method of integrating vector drawables into your app.



You’ll find directly referencing vector drawables outside of app:srcCompat will fail prior to Lollipop. However, AppCompat does support loading vector drawables when they are referenced in another drawable container such as a StateListDrawable, InsetDrawable, LayerDrawable, LevelListDrawable, and RotateDrawable. By using this indirection, you can use vector drawables in cases such as TextView’s android:drawableLeft attribute, which wouldn’t normally be able to support vector drawables.




AppCompat DayNight theme


While enabling the use of vector graphics throughout your app is already a large change to AppCompat, there’s a new theme added to AppCompat in this release: Theme.AppCompat.DayNight.












Prior to API 14, The DayNight theme and its descendents DayNight.NoActionBar, DayNight.DarkActionBar, DayNight.Dialog, etc. become their Light equivalents. But on API 14 and higher devices, this theme allows apps to easily support both a Light and Dark theme, effectively switching from a Light theme to a Dark theme based on whether it is ‘night’.




By default, whether it is ‘night’ will match the system value (from UiModeManager.getNightMode()), but you can override that value with methods in AppCompatDelegate. You’ll be able to set the default across your entire app (until process restart) with the static AppCompatDelegate.setDefaultNightMode() method or retrieve an AppCompatDelegate via getDelegate() and use setLocalNightMode() to change only the current Activity or Dialog.




When using AppCompatDelegate.MODE_NIGHT_AUTO, the time of day and your last known location (if your app has the location permissions) are used to automatically switch between day and night, while MODE_NIGHT_NO and MODE_NIGHT_YES forces the theme to never or always use a dark theme, respectively.




It is critical that you test your app thoroughly when using the DayNight themes as hardcoded colors can easily make for unreadable text or icons. If you are using the standard TextAppearance.AppCompat styles for your text or colors pulled from your theme such as android:textColorPrimary, you’ll find these automatically update for you.



However, if you’d like to customize any resources specifically for night mode, AppCompat reuses the night resource qualifier folder, making it possible customize every resource you may need. Please consider using the standard colors or taking advantage of the tinting support in AppCompat to make supporting this mode much easier.



Design Support Library: Bottom Sheets


The Design Support Library provides implementations of many patterns of material design. This release allows developers to easily add bottom sheets to their app.




By attaching a BottomSheetBehavior to a child View of a CoordinatorLayout (i.e., adding app:layout_behavior="android.support.design.widget.BottomSheetBehavior"), you’ll automatically get the appropriate touch detection to transition between five state:




  • STATE_COLLAPSED: this collapsed state is the default and shows just a portion of the layout along the bottom. The height can be controlled with the app:behavior_peekHeight attribute (defaults to 0)

  • STATE_DRAGGING: the intermediate state while the user is directly dragging the bottom sheet up or down

  • STATE_SETTLING: that brief time between when the View is released and settling into its final position

  • STATE_EXPANDED: the fully expanded state of the bottom sheet, where either the whole bottom sheet is visible (if its height is less than the containing CoordinatorLayout) or the entire CoordinatorLayout is filled

  • STATE_HIDDEN: disabled by default (and enabled with the app:behavior_hideable attribute), enabling this allows users to swipe down on the bottom sheet to completely hide the bottom sheet


Keep in mind that scrolling containers in your bottom sheet must support nested scrolling (for example, NestedScrollView, RecyclerView, or ListView/ScrollView on API 21+).



If you’d like to receive callbacks of state changes, you can add a BottomSheetCallback:




 // The View with the BottomSheetBehavior  
View bottomSheet = coordinatorLayout.findViewById(R.id.bottom_sheet);
BottomSheetBehavior behavior = BottomSheetBehavior.from(bottomSheet);
behavior.setBottomSheetCallback(new BottomSheetCallback() {
@Override
public void onStateChanged(@NonNull View bottomSheet, int newState) {
// React to state change
}
@Override
public void onSlide(@NonNull View bottomSheet, float slideOffset) {
// React to dragging events
}
});


While BottomSheetBehavior captures the persistent bottom sheet case, this release also provides a BottomSheetDialog and BottomSheetDialogFragment to fill the modal bottom sheets use case. Simply replace AppCompatDialog or AppCompatDialogFragment with their bottom sheet equivalents to have your dialog styled as a bottom sheet.



Support v4: MediaBrowserServiceCompat


The Support v4 library serves as the foundation for much of the support libraries and includes backports of many framework features introduced in newer versions of the platform (as well a number of unique features).




Adding onto the previously released MediaSessionCompat class to provide a solid foundation for media playback, this release adds MediaBrowserServiceCompat and MediaBrowserCompat providing a compatible solution that brings the latest APIs (even those added in Marshmallow) back to all API 4 and higher devices. This makes it much easier to support audio playback on Android Auto and browsing through media on Android Wear along with providing a standard interface you can use to connect your media playback service and your UI.



RecyclerView


The RecyclerView widget provides an advanced and flexible base for creating lists and grids as well as supporting animations. This release brings an exciting new feature to the LayoutManager API: auto-measurement! This allows a RecyclerView to size itself based on the size of its contents. This means that previously unavailable scenarios, such as using WRAP_CONTENT for a dimension of the RecyclerView, are now possible. You’ll find all built in LayoutManagers now support auto-measurement.



Due to this change, make sure to double check the layout parameters of your item views: previously ignored layout parameters (such as MATCH_PARENT in the scroll direction) will now be fully respected.



If you have a custom LayoutManager that does not extend one of the built in LayoutManagers, this is an opt-in API - you’ll be required to call setAutoMeasureEnabled(true) as well as make some minor changes as detailed in the Javadoc of the method.



Note that although RecyclerView animates its children, it does not animate its own bounds changes. If you would like to animate the RecyclerView bounds as they change, you can use the Transition APIs.



Custom Tabs


Custom Tabs makes it possible to seamlessly transition to web content while keeping the look and feel of your app. With this release, you’ll now be able to add actions to a bottom bar for display alongside the web content.




With the new addToolbarItem() method, you’ll be able to add up to currently 5 (MAX_TOOLBAR_ITEMS) actions to the bottom bar and update them with setToolbarItem() once the session has begun. Similar to the previous setToolbarColor() method, you’ll also find a setSecondaryToolbarColor() method for customizing the background color of the bottom bar.



Leanback for Android TV


The Leanback Library gives you the tools you need to easily bring your app to Android TV with many standard components optimized for the TV experience. The GuidedStepFragment received a significant set of improvements with this release.



The most visible change may be the introduce of a second column used for action buttons (added by overriding onCreateButtonActions() or calling setButtonActions()). This makes it much easier to reach completion actions without having to scroll through the list of available GuidedActions.



Speaking of GuidedActions, there’s a number of new features to allow richer input including editable descriptions (via descriptionEditable()), sub actions in the form of a dropdown (with subActions()), and a GuidedDatePickerAction.






These components should make it much easier for you to get information from the user when absolutely required.



Available Now


Version 23.2 of the Android Support Library is available via your SDK Manager and Android Studio. Take advantage of all of the new features as well as additional bug fixes starting now! As always, file bug reports at b.android.com and connect with other developers on the Android Development Google+ community.















Friday, February 19, 2016
Using Credentials between your Server and Google Services

Using Credentials between your Server and Google Services

Posted by Laurence Moroney, Developer Advocate



This is part 4 of a series on Google Sign-In that began with a blog post on the user experience improvements that launched with Google Play services 8.3. We then discussed the API updates that make the programming model much easier. Most recently, we went into how you can use Google Sign-In to authenticate a user with your backend server.



In this post, we’ll discuss how you can have your users sign in via your app to authorize your service for access to Google APIs, such as Google Drive, on their behalf.



When using Google Sign-In, it is easy to extend your integration with Google by requesting additional scopes for API access after sign-in, like storing the user’s pictures of food in Google Drive. Typically, you should request this access incrementally (not at initial sign-in) -- i.e. in the context of a user’s actions (for example, after an app user’s order has been delivered and they’d like to save a copy of their food photos), following best practices in user experience to make it most likely that the user will grant access, and aligning with the runtime permissions model in Android Marshmallow 6.0.



When you do this kind of integration, you probably want to access data from your server, so that you can continue to have access when the user is offline, or to store user-generated data in your own database. This flow would look like Figure 1. This also has the advantage of working across all platforms.





Figure 1. Accessing Google Services with Credentials.



To do this, follow these steps:



Step 1: As with the scenario in server authentication covered in the previous post, this sample provides canonical code for your Android app. In particular see the ServerAuthCodeActivity.




 GoogleSignInOptions gso = new GoogleSignInOptions.Builder(GoogleSignInOptions.DEFAULT_SIGN_IN)  
.requestScopes(new Scope(Scopes.DRIVE_APPFOLDER))
// The serverClientId is an OAuth 2.0 web client ID
// Details at: https://developers.google.com/identity/sign-in/android/?utm_campaign=android_discussion_server_021116&utm_source=anddev&utm_medium=blogstart step 4
.requestServerAuthCode(serverClientId)

.requestEmail()
.build();


This requires you to get a web client ID for your server. Details on how to obtain this are available here (see Step 4).



In this case, the scope DRIVE_APPFOLDER is requested, meaning that the user will be asked to give the app permission to access their Google Drive. In addition to this, a server auth code will be requested.



If the sign-in is successful, the auth code can be extracted from the account object like this:




 if (result.isSuccess()) {  
GoogleSignInAccount acct = result.getSignInAccount();
String authCode = acct.getServerAuthCode();
}


(Taken from onActivityResult in the sample here)



This auth code should then be sent to your server using HTTPS POST, and, after it is exchanged, will give your server access to the user’s Google Drive. [Important: you should send the code in an authenticated call to your backend to ensure that it is a legitimate request from the active user].



Step 2: On your server, you will then exchange the auth code for tokens using the GoogleAuthorizationCodeTokenRequest class:




 // Set path to the Web application client_secret_*.json file you downloaded from the  
// Google Developers Console: https://console.developers.google.com/project/_/apiui/credential
// You can also find your Web application client ID and client secret from the
// console and specify them directly when you create the GoogleAuthorizationCodeTokenRequest
// object.
String CLIENT_SECRET_FILE = "/path/to/client_secret.json"; // Be careful not to share this!
String REDIRECT_URI = "/path/to/web_app_redirect" // Can be empty if you don’t use web redirects
// Exchange auth code for access token
GoogleClientSecrets clientSecrets =
GoogleClientSecrets.load(
JacksonFactory.getDefaultInstance(), new FileReader(CLIENT_SECRET_FILE));
GoogleTokenResponse tokenResponse =
new GoogleAuthorizationCodeTokenRequest(
new NetHttpTransport(),
JacksonFactory.getDefaultInstance(),
"https://www.googleapis.com/oauth2/v4/token",
clientSecrets.getDetails().getClientId(),
clientSecrets.getDetails().getClientSecret(),
authCode,
REDIRECT_URI)
.execute();
String accessToken = tokenResponse.getAccessToken();
String refreshToken = tokenResponse.getRefreshToken();
Long expiresInSeconds = tokenResponse.getExpiresInSeconds();
// You can also get an ID token from the exchange result if basic profile scopes are requested
// e.g. starting GoogleSignInOptions.Builder from GoogleSignInOptions.DEFAULT_SIGN_IN like the
// sample code as used here: http://goo.gl/0Unpq8
//
// GoogleIdToken googleIdToken = tokenResponse.parseIdToken();


Then, create a GoogleCredential object using the tokens from GoogleTokenResponse:




 GoogleCredential credential = new GoogleCredential.Builder()  
.setTransport(new NetHttpTransport())
.setJsonFactory(JacksonFactory.getDefaultInstance())
.setClientSecrets(clientSecrets)
.build();
credential.setAccessToken(accessToken);
credential.setExpiresInSeconds(expiresInSeconds);
credential.setRefreshToken(refreshToken);


If a refresh token is available, you can persist the credentials using StoredCredential for later use if you need ongoing access to the API on behalf of the user.



Step 3: The credential can then be used to access Google services. Now, in our food delivery scenario, you might want to store or retrieve photos or receipts of finished deliveries in Google Drive. For example, it would look something like this:




 Drive drive = new Drive.Builder(new NetHttpTransport(),   
JacksonFactory.getDefaultInstance(),
credential)
.setApplicationName("Auth Code Exchange Demo")
.build();
File file = drive.files().get("appfolder").execute();


This demonstrates the use of Google Sign-In credentials where your server can make Google API calls on behalf of your users. To learn more about this, and all Google Sign In technologies, visit the Google Identity Platform website.



Thursday, February 18, 2016
Get the guide to family app success on Google Play and see how BabyFirst increased installs by 50%

Get the guide to family app success on Google Play and see how BabyFirst increased installs by 50%

Posted by Lily Sheringham, The Google Play Apps & Games team



We recently released the second edition of The Secrets to App Success on Google Play with more best practices for finding success growing an app or game business on Google Play. Today we’re sharing our first companion guide for developers, The Family Playbook, which includes information on developing high-quality apps and games for kids and families, along with advice from other developers.



The guide includes advice to help you optimize your user interface design for children, build interactive features that both educate and entertain, develop a business model, understand legal considerations, and plan age-appropriate marketing.



If you create family apps, opt-in to the Designed for Families developer program to designate your apps and games as family-friendly. Apps that meet the program requirements will be featured through Google Play’s family-friendly search and browse experiences and help parents discover great, age-appropriate content and make more informed choices.



Once you’ve checked out the guide, we’d love to hear your feedback so we can continue to improve our developer resources, please let us know what you think.



Android Developer Story: BabyFirst increases installs by 50% with Google Play



BabyFirst was founded to create good educational content for babies, toddlers and their parents. Their apps now have over 30 million downloads, with 40% more downloads on Google Play than other platforms.



Watch this Android Developer Story to learn how opting-in to Designed for Families on Google Play, implementing Store Listing Experiments, and localizing the store listing into 10 languages helped them increase installs by 50% across their portfolio of apps.







Find out more about the Designed for Families program and download our new Family Playbook to help you find success on Google Play.




Friday, February 5, 2016
Android Studio 2.0 - Beta

Android Studio 2.0 - Beta

Posted by Jamal Eason, Product Manager, Android



Android Studio 2.0 is latest release of the official Android IDE focused on build performance and emulator speed to improve the app development experience. With brand new features like Instant Run which enables you to quickly edit and view code changes, or the new & faster Android emulator, Android Studio 2.0 is the upgrade you do not want to miss. In preparation for the final release, you can download Android Studio 2.0 Beta in the Beta release channel. Overall, the Android Studio 2.0 release has a host of new features which include:




  • *Updated for Beta* Instant Run - Enables a faster code edit & app deployment cycle.

  • *Updated for Beta* Android Emulator - Brand new emulator that is faster than most real devices, and includes a brand new user interface.

  • *Updated for Beta* Google App Indexing Integration & Testing - Adding App Indexing into your app helps you re-engage your users. In the first preview of Android Studio 2.0 you could add indexing code stubs into your code. With the beta release you can now test and validate your URL links in your app all within the IDE.

  • Fast ADB - Installing and pushing files is now up to 5x faster using Android Studio 2.0 with an updated Android Debug Bridge (ADB) offered in platform-tools 23.1.0.

  • GPU Profiler Preview - For graphics intensive applications, you can now visually step through your OpenGL ES code to optimize your app or game

  • Integration of IntelliJ 15 - Android Studio is based on the efficient coding platform of Intellij. Check out the new features from IntelliJ here.



Check out the latest installment of Android Studio Tool Time video below to watch the highlights of the features.







New Features in Android Studio 2.0 Beta





Instant Run


We first previewed Instant Run in November; this latest beta release introduces a new capability called Cold Swap



Instant Run in Android Studio 2.0 allows you to quickly make changes to your app code while your app is running on an Android device or Android Emulator. Instead of waiting for your entire app to rebuild and redeploy after each code change, Android Studio 2.0 will try to incrementally build and push only the incremental code or resource change. Depending on the code changes you make, you can see the results of your change in under a second. By simply updating your app to use the latest Gradle plugin ( 'com.android.tools.build:gradle:2.0.0-beta2’ ), you can take advantage of this time saving features with no other modifications to your code. If your project is setup correctly with Instant Run, you will see a lightning bolt next to your Run button on the toolbar:





Instant Run Button



Behind the scenes, Android Studio 2.0 instruments your code during the first compilation and deployment of your app to your device in order to determine where to swap out code and resources. The Instant Run features updates your app on a best-effort basis and automatically uses one of the following swap methods to update your app:




  • Hot Swap - When only method implementations (including constructors) are changed, the changes are hot swapped. Your application keeps running and the new implementation is used the next time the method is called.

  • Warm Swap - When app resources are changed, the changes are warm swapped. This is similar to a hot swap, except that the current Activity is restarted. You will notice a slight flicker on the screen as the Activity restarts.

  • *New for Beta* Cold Swap - This will quickly restart the whole application. Typically for structural code change, including changes to the class hierarchy, method signatures, static initializers, or fields. Cold Swap is available when you deploy to targets with API level 21 or above.



We made major changes to Instant Run since the first preview of Android Studio 2.0, and now the feature works with more code and resources cases. We will continue to add more code change cases to Instant Run in future releases of Android Studio. If you have any suggestions, please feel free to send us a feature request and learn more about Instant Run here.




App Indexing




Supporting app indexing is now even easier with Android Studio 2.0. App Indexing puts your app in front of users who use Google Search. It works by indexing the URL patterns you provide in your app manifest and using API calls from your app to make content within your app available to both existing and new users. Specifically, when you support URLs for your app content, your users can go directly to those links from Google Search results on their device.




  • Code Generation
    Introduced in Android Studio 2.0 Preview, you can right click on AndroidManifest.xml or Activity method (or go to Code → Generate…→ App Indexing API Code) to insert HTTP URL stub codes into your manifest and app code.







  • *New for Beta* URL Testing & Validation
    What is new in Android Studio 2.0 Beta is that you can now validate and check the results of your URLs with the built-in validation tool (Tools → Android → Google App Indexing Test). To learn more about app indexing, click here.


Insert App Indexing API Code into your app



App Indexing Testing





App Indexing Test Results



Android Emulator



*Updated for Beta* The new and faster Android emulator also includes fixes and small enhancements for this beta release. Notably, we updated the rotation controls on the emulator toolbar and added multi-touch support to help test apps that use pinch & zoom gestures. To use the multi-touch feature, hold down the Alt key on your keyboard and right-click your mouse to center the point of reference or click & drag the left mouse button to zoom.





Pinch & Zoom Gesture with Multi-Touch



What's Next



Android Studio 2.0 is a big release, and now is good time to check out the beta release to incorporate the new features into your workflow. The beta release is near stable release quality, and should be relatively bug free. But as with any beta release, bugs may still exist, so, if you do find an issue, let us know so we can work to fix it. If you’re already using Android Studio, you can check for updates on the Beta channel from the navigation menu (Help → Check for Update [Windows/Linux] , Android Studio → Check for Updates [OS X]). When you update to beta, you will get access to the new version of Android Studio and Android Emulator.



Connect with us, the Android Studio development team, on Google+.

Thursday, February 4, 2016
Project Tango workshops help bring indoor location apps to life

Project Tango workshops help bring indoor location apps to life

Posted by Eitan Marder-Eppstein, Developer Engineering Lead, Project Tango



GPS helps us find our way outside whether it is turn by turn navigation to the nearest grocery or just getting us oriented in a new city. But once we get indoors, it is not quite as easy - GPS doesn't work, with accuracy dropping and navigation becoming all but impossible. This is one of the reasons why we started Project Tango, which has centimeter-scale accuracy of a device’s location, allowing better navigation and experiences in indoor spaces.




Over the past few weeks, we’ve been collecting amazing ideas from around the world for great apps for Lenovo’s Project Tango-powered phone. (Have an idea? If you can dream it, you can submit it!) As part of this program we're hosting workshops, focused on specific Tango features. And we just wrapped up a session that we hosted with Westfield Labs devoted to indoor location. Here are some of the highlights:







As you can see, everyone from retail brands to robot startups joined in on the fun—using Project Tango's motion tracking, depth perception, and area learning capabilities to build some amazing location-based apps. Some of our favorites included:




  • Wayfair made it possible to look through your phone and visualize how a piece of furniture would look in your home.

  • Lowe’s Innovation Labs improved in-store navigation by overlaying directions to individual items

  • And Aisle411 created a shop-along experience with some of your favorite celebrities






The next stop in our series is a utilities workshop, where we'll be going deep on getting things done with Project Tango—like taking 3D measurements, or mapping your home or building. In the meantime, keep submitting your ideas to the App Incubator (the deadline is February 15!), and we'll see you soon!

Wednesday, January 27, 2016
Android Developer Story: Travel app Wego, increases monthly user retention by 300% with material design

Android Developer Story: Travel app Wego, increases monthly user retention by 300% with material design

Posted by Lily Sheringham, Google Play team



Headquartered in Singapore, Wego is a popular online travel marketplace for flights and hotels for users in South East Asia and the Middle East. They launched their Android app in early 2014, and today, more than 62 percent of Wego app users are on Android. Wego recently redesigned their app using material design principles to provide their users a more native Android experience for consistency and easier navigation.



Watch Ross Veitch, co-founder and CEO, and the Wego team talk about how they increased monthly user retention by 300 percent and reduced uninstall rates by up to 25 percent with material design.






Learn more about material design, how to use Android Studio, and how to find success on Google Play with the new guide ‘Secrets to App Success on Google Play.’

Wednesday, January 20, 2016
Android Developer Story: Music app developer DJIT builds higher quality experiences and successful businesses on Android

Android Developer Story: Music app developer DJIT builds higher quality experiences and successful businesses on Android

Posted by Lily Sheringham, Google Play team



Paris-based DJiT is the creator of edjing, one of the most downloaded DJ apps in the world, it now has more than 60 million downloads and a presence in 182 countries. Following their launch on Android, the platform became the largest contributor of business growth, with 50 percent of total revenue and more than 70 percent of new downloads coming from their Android users.



Hear from Jean-Baptiste Hironde, CEO & Co-founder, Séverine Payet, Marketing Manager, and Damien Delépine, Android Software Engineer, to learn how DJit improved latency on new Android Marshmallow, as well as leveraged other Android and Google Play features to create higher quality apps.







Find out more about building great audio apps and how to find success on Google Play.

Thursday, January 14, 2016
Using Google Sign-In with your server

Using Google Sign-In with your server

Posted by Laurence Moroney, Developer Advocate



This is the third part in a blog series on using Google Sign-In on Android, and how you can take advantage of world-class security in your Android apps. In part 1, we spoke about the user experience improvements that are available to you. In part 2, we then took a deeper dive into the client-side changes to the Google Sign-In APIs that make coding a lot simpler.




In this post, we will demonstrate how you can use Google Sign-In with your backend. By doing so, users signing in on their device can be securely authenticated to access their data on your backend servers.



Using Credentials on your server



First, let’s take a look at what happens if a user signs in on your app, but they also need to authenticate for access to your back-end server. Consider this scenario: You’ve built an app that delivers food to users at their location. They sign into your app, and your app gets their identity. You store their address and order preferences in a database on your server.



Unless your server endpoints are protected with some authentication mechanism, attackers could read and write to your user database by simply guessing the email addresses of your users.





Figure 1. An attacker could submit a fake request to your server with an email address



This isn’t just a bad user experience, it’s a risk that customer data can be stolen and misused. You can prevent this by getting a token from Google when the user signs in to the app, and then passing this token to your server. Your server would then validate that this token really was issued by Google, to the desired user, and intended for your app (based on your audience setting, see below). At this point your server can know that it really is your user making the call, and not a nefarious attacker. It can then respond with the required details.





Figure 2. Attacker’s Forged Tokens will be rejected




Let’s take a look at the steps for doing this:



Step 1: Your Android app gets an ID token (*) after signing in with Google. There’s a great sample that demonstrates this here. To do this, the requestIdToken method is called when creating the GoogleSignInOptions object.




 GoogleSignInOptions gso = new GoogleSignInOptions.Builder(GoogleSignInOptions.DEFAULT_SIGN_IN)  
.requestIdToken(getString(R.string.server_client_id))
.requestEmail()
.build();


This requires you to get a client ID for your server. Details on how to obtain this are available here (see Step 4).



Once your Android app has the token, it can POST it over HTTPS to your server, which will then try to validate it.



(*) An ID token is represented using JSON Web Token, as defined by RFC7519 and the OpenID Connect spec. These are an open, industry standard method for representing claims securely between two parties.



Step 2: Your Server receives the token from your Android client. It should then validate the token with methods that are provided in the Google API Client libraries, in particular, verifying that it was issued by Google and that the intended audience is your server.



Your server can use the GoogleIdTokenVerifier class to verify the token and then extract the required identity data. The ‘sub’ field (available from the getSubject() method) provides a stable string identifier that should be used to identify your users even if their email address changes, and key them in your database. Other ID token fields are available, including the name, email address and photo URL. Here’s an example of a servlet that was tested on Google App Engine that can verify tokens using a provided library. These libraries allow you to verify the token locally without a network call for every verification.




 GoogleIdTokenVerifier verifier = new GoogleIdTokenVerifier.Builder(transport, jsonFactory)  
// Here is where the audience is set -- checking that it really is your server
// based on your Server’s Client ID
.setAudience(Arrays.asList(ENTER_YOUR_SERVER_CLIENT_ID_HERE))
// Here is where we verify that Google issued the token
.setIssuer("https://accounts.google.com").build();
GoogleIdToken idToken = verifier.verify(idTokenString);
if (idToken != null) {
Payload payload = idToken.getPayload();
String userId = payload.getSubject();
// You can also access the following properties of the payload in order
// for other attributes of the user. Note that these fields are only
// available if the user has granted the 'profile' and 'email' OAuth
// scopes when requested. (e.g. you configure GoogleSignInOptions like
// the sample code above and got a successful GoogleSignInResult)
// Note that some fields may still be null.
String email = payload.getEmail();
boolean emailVerified = Boolean.valueOf(payload.getEmailVerified());
String name = (String) payload.get("name");
String pictureUrl = (String) payload.get("picture");
String locale = (String) payload.get("locale");
String familyName = (String) payload.get("family_name");
String givenName = (String) payload.get("given_name");


Note that if you have an existing app using GoogleAuthUtil to get a token to pass to your backend, you should switch to the latest ID token validation libraries and mechanisms described above. We’ll describe recommendations for server-side best practices in a future post.



This post demonstrates how to use authentication technologies to ensure your user is who they claim they are. In the next post, we’ll cover using the Google Sign-In API for authorization, so that users can, for example, access Google services such as Google Drive from within your app and backend service.



You can learn more about authentication technologies from Google at the Google Identity Platform developers site.

Wednesday, January 13, 2016
Spatial audio comes to the Cardboard SDK

Spatial audio comes to the Cardboard SDK

Originally posted on Google Developers Blog



Posted by Nathan Martz, Product Manager, Google Cardboard



Human beings experience sound in all directions—like when a fire truck zooms by, or when an airplane is overhead. Starting today, the Cardboard SDKs for Unity and Android support spatial audio, so you can create equally immersive audio experiences in your virtual reality (VR) apps. All your users need is their smartphone, a regular pair of headphones, and a Google Cardboard viewer.



Sound the way you hear it



Many apps create simple versions of spatial audio—by playing sounds from the left and right in separate speakers. But with today’s SDK updates, your app can produce sound the same way humans actually hear it. For example:




  • The SDK combines the physiology of a listener’s head with the positions of virtual sound sources to determine what users hear. For example: sounds that come from the right will reach a user’s left ear with a slight delay, and with fewer high frequency elements (which are normally dampened by the skull).

  • The SDK lets you specify the size and material of your virtual environment, both of which contribute to the quality of a given sound. So you can make a conversation in a tight spaceship sound very different than one in a large, underground (and still virtual) cave.



Optimized for today’s smartphones



We built today’s updates with performance in mind, so adding spatial audio to your app has minimal impact on the primary CPU (where your app does most of its work). We achieve these results in a couple of ways:




  • The SDK is optimized for mobile CPUs (e.g. SIMD instructions) and actually computes the audio in real-time on a separate thread, so most of the processing takes place outside of the primary CPU.

  • The SDK allows you to control the fidelity of each sound. As a result, you can allocate more processing power to critical sounds, while de-emphasizing others.



Simple, native integrations



It’s really easy to get started with the SDK’s new audio features. Unity developers will find a comprehensive set of components for creating soundscapes on Android, iOS, Windows and OS X. And native Android developers will now have a simple Java API for simulating virtual sounds and environments.





Experience spatial audio in our sample app for developers



Check out our Android sample app (for developer reference only), browse the documentation on the Cardboard developers site, and start experimenting with spatial audio today. We’re excited to see (and hear) the new experiences you’ll create!

Thursday, December 17, 2015
The Learning Continues! New lessons for Advanced Android course

The Learning Continues! New lessons for Advanced Android course

Posted by Joanna Smith, Developer Advocate



Magic moments happen when your app does something very useful with minimal effort from your users -- like figuring out their location for them automatically. The new Places lesson in the Advanced Android App Development course teaches you how to add a Place Picker to your app so that users can pick a nearby location without having to type anything.



The Advanced Android App Development course, built by Udacity in conjunction with Google, is a follow-up course to Developing Android apps. The advanced course is for Android Developers who are ready to learn how to polish, productionize and publish their app, and even distribute it through Google Play.







Updates to the course also include an explanation of the new GCM Receiver, as well as an entirely new lesson on publishing your app, which explains how to build and sign an APK so you you can distribute your app on Google Play.




After all, why build an app if you can’t get it to your users?


Get started now, because it's going to be awesome!

Wednesday, December 16, 2015
Invitation: Your Ultimate 31-Course Holiday Banquet

Invitation: Your Ultimate 31-Course Holiday Banquet

Posted by Shanea King-Roberson, Program Manager



The Holidays. Food for the body. Food for the mind. Google and Udacity offer you 31 courses that will make your mouth water and your mind dance. Savor one or several of our 31 self-paced online training courses to indulge your curiosity, expand your knowledge, and hone new skills. Choose from Android, Web, Entrepreneurship, or Cloud and Backend tracks. Are you ready?





Android



More and more people around the world are embracing mobile at an increasing pace, whether on their phones, in their cars, at home, and around their wrists. Learn to build apps for them!






Web



Refine your web development skills for mobile. Create fast, fluid user experiences. Deploy for all desktop and mobile devices. Streamline checkout and payment. Learn how to build beautiful, performant, responsive applications for the world's largest platform.






Cloud and Backend



Does your app need to support more users? (Congratulations!) Do you want to move data handling for an existing app from the device to the cloud? Learn how to take advantage of public cloud infrastructure to support millions of users and terabytes of data.






Entrepreneurship



Start the year with a new start up. That says it all. Take these courses to learn how to do it successfully.





And that’s it. 31 courses that will catapult your skills and make 2016 your best year yet!
Happy Holidays!


Copyright © 2012 Android Developers Apps All Right Reserved
Shared by Themes24x7