Android Developers Apps

Originally posted on the AdMob Blog.

What’s the secret to rapid growth for your app?

Play Store or App Store optimization? A sophisticated paid advertising strategy? A viral social media campaign?

While all of these strategies could help you grow your user base, the foundation for rapid growth is much more basic and fundamental—you need an engaging app.

This handbook will walk you through practical ways to increase your app’s user engagement to help you eventually transition to growth. You’ll learn how to:

• Pick the right metric to represent user engagement


• Look at data to audit your app and find areas to fix


• Promote your app after you’ve reached a healthy level of user engagement

Download a free copy here.

For more tips on app monetization, be sure to stay connected on all things AdMob by following our Twitter and Google+ pages.

Posted by Raj Ajrawat, Product Specialist, AdMob

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